Hi I'm Isamuddin. You can call me Sam for short.
I came from a diverse background from graduating with Diploma in Interactive Media Informatics at Temasek Polytechnic,
working as a Developer to freelance Graphic Designer and being 5 years as Profiler in ICA.
This gave me experience in understanding the technical aspects of web development,
the process of designing and developing a product. It also gives me and understanding of human behaviours, observation and analysing skills.
My professional journey in UX begin as I became more curious when learning about human behaviours during my work in as a Profiler.
Learning what causes a person to perform an act, how and why they do it. While having a conversation with someone I knew,
he highlighted to me, that there's a field where I may venture, it's called UX, since he knows that I have background in Graphic Design, Web Development,
and also learning about why and how humans carry out task in Profiling. Therefore I decided to learn more about UX and eventually i gain deep interest in it.
UX helps me nurture my problem solving skills. I find joy in the challenges that I face in UX, and I strive to provide impactful solutions in
User Experiences and Business Goals.
I am a lifelong learner. When I'm not doing UX tirelessly, I love to travel and gain new experiences, photography, skateboarding, and exercising.
Sometimes, I might chill on my couch watching movies.
By the way, I created this website using Bootstrap 4, with my own personal touch.
CV is available upon request.
Research |
Conceptualization |
Wireframing |
Prototyping |
Usability Testing
Heuristic Evaluation |
UI Design |
UX Design |
Interaction Design